Task: Create a food service specific promotional kit for Jello's 100th Anniversary. Kit included standard items like a raffle component/supplies, counter cards, clings, posters, balloons, etc. The additional ideas were what made this promotion notable, like the Jell-O Jiggle Sign, transparent spring mounted letters that "Jiggled" like Jell-O. Additionally, a multi-colored Jell-O Branded watch (2) included in each kit as the raffle premium. Double ADDY Award winner.
Task: Develop a brand and look for a new coffee from Kraft Food Services. I was responsible for every aspect of this project from brainstorming names to logo and brand design through directing photos of the final Kiosks and in-line stores. Included menu boards, P.O.S. packaging, sales and collateral materials.
Task: Create concept restaurants based on Kraft's existing brands, such as DiGiorno Pizza, Claussen Pickles and Oscar Mayer Meats. After successful testing, these were placed in food courts across the nation.
Task: Snowblast is an umbrella brand created for five of Kraft's most well known beverages. Included name brainstorming, logo design, illustration, P.O.P. , product photography and trade ad.
