Task: Concept and design a series of print ads to drive retailer brand recognition. Designed to compliment the existing brand colors but with bold headlines, irreverent subheads and exaggerated images to appeal to the male dominant audience. Client saw increased web traffic and bulk contractor orders. Supported by extensive collateral and sales materials, suppliers' sales increased by 16%.
Direct Mail
Newsletter
Task: Create a series of ads, for lifestyle magazines, to emphasize the
unique artistic nature of the clients products. Traffic increased by 38% in week following publication.
unique artistic nature of the clients products. Traffic increased by 38% in week following publication.
Task: Design a series of postcards, magazine and digital ads for a clothing consignment reseller wanting to push the "Green" side of clothing resale. These cards were direct mail and the client tracked an astonishing 42% traffic increase the first month.
Task: Create an annual report with emphasis on the kaleidoscope of banks they served. An ecstatic client reported compliments on my design from shareholders and then asked me to create their next report, for their 25th anniversary.
Task: Design a template for a multi-page monthly sales newsletter for a regional grocery chain.
Task: Continuous: Monthly designs, interior layouts, building ads, articles and print file preparation.
Task: Continuous: Monthly designs, interior layouts, building ads, articles and print file preparation.
Task: Conceive a brand identity for a new food service coffee line. My part included name brainstorming, logo, signage menu boards, photo direction, POP, sales collateral and this trade ad.
Task: Design a 25th Anniversary Annual report incorporating a summary of the banks history. Overseeing digital print production I used a matte, gloss varnish and a metallic ink.
Task: Using the "need to keep up", and affordability, design a trade ad for a new cloud service. More than 2,000 new sign-ups the first week after the ad dropped.
Task: Concept and design of a Trade Publication print ad. Included a special run with gold ink.
Task: Update the brand identity of this small retailer for use in local papers and magazines. Emphasizing one piece, per ad, every week boosted destination traffic more than 800% in the first month.
Task: Introduce a small trust company to the local market using only newspaper ads. Extreme close ups and "conversational" headlines helped characterized them as part of the local family. Direct inquires by phone went from 12 per week to more than 500.
