Task: Using their existing logo, develop a brand look that uniquely identifies the two facets of their business while simultaneously creating a consistent brand umbrella. I used a spherical text motif that reminds the customer of all the services they offer, while still allowing focus on one service.
Task: The client wanted a higher return rate on "Dookie" samples. Between the reminder card and a fun give-away the doctor immediately saw more than double the return rate.
Task: Design a fresh website to match the new brand umbrella.
