Green Acres Organic Market, a small local organic market, contracted me to art direct all of their communications. During my tenure, the company expanded from two stores in Wichita, KS, into a small regional chain with seven stores across three states.
Task: Design a branded template to elevate their monthly sales flyer. After redesign this Direct Mail expanded into a 12-page "magazine" like you see below. My task included monthly design, layouts, photography, Illustration, building ads, articles and all print file preparation.
Task: Design a menu system that could quickly be updated. Making every store's boards consistent meant updates could be produced and distributed without excessive customization.
Task: Drive sales of their newly revised deli sandwich line-up. Included digital Photography and food styling.
Task: Maintaining the existing illustration style create new environmental graphics and signage.
Task: Create in-store opportunities with branded promotions.
Task: Update their mascot "Aspara-Gus" for their new Customer Rewards Program.
Task: Dressing Bottles to shopping bags I designed numerous types of packaging and labels to support the house brands and deli.
