Client: Green Acres Market
Scope: Print, Food Photography; Packaging; Promotional, Collateral
Date: 2005-16
The Challenge
The core objective was delivering long-term brand stewardship and maintaining total brand integrity across all consumer touchpoints during a major regional expansion, as the footprint grew from two to seven locations. The system needed to scale seamlessly across massive corporate collateral, retail environments, and localized operations without losing the established organic, community-focused identity.
The core objective was delivering long-term brand stewardship and maintaining total brand integrity across all consumer touchpoints during a major regional expansion, as the footprint grew from two to seven locations. The system needed to scale seamlessly across massive corporate collateral, retail environments, and localized operations without losing the established organic, community-focused identity.
The Execution
The strategy focused on transforming promotional materials into high-value editorial content and building a cohesive, immersive in-store experience. Key deliverables included:
Editorial Shift: Evolving a standard promotional flier into a comprehensive, 12-page monthly newsletter.
Operational Systems: Implementing a scalable, quick-change deli menu system to streamline daily updates.
Production & Assets: Directing and executing food styling and digital photography.
The strategy focused on transforming promotional materials into high-value editorial content and building a cohesive, immersive in-store experience. Key deliverables included:
Editorial Shift: Evolving a standard promotional flier into a comprehensive, 12-page monthly newsletter.
Operational Systems: Implementing a scalable, quick-change deli menu system to streamline daily updates.
Production & Assets: Directing and executing food styling and digital photography.
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