After freelancing for a local agency for a few months they trusted me enough to give me something with more teeth. A project for Grasshopper Mowers. Working with one of the agencies writers to brainstorm, design, present and produce the materials below.
Essentially, this is a B2B campaign meant to increase awareness, and ultimately orders, among industry distributors and resellers. Client found my use of their existing brand colors and strong camera angles unique and refreshing. Trade ads accompanied by direct mail, newsletter and collateral material with detailed product specification sheets.
