Client: Cocoa Dolce Artisan Chocolates
Scope: Brand Identity; Environmental Design; Industrial Design; Packaging; Advertising
Date: 2005-14
The Challenge
The objective was to build a comprehensive visual universe for a startup artisan chocolatier, translating an "Old-World European" inspiration into a modern retail environment. The challenge was not just the initial launch, but the consistent evolution and management of the brand over a nine-year period. This required a holistic approach where every touchpoint—from the logo and packaging to the custom-designed furniture and retail displays—needed to reinforce a singular, luxurious brand promise.
The objective was to build a comprehensive visual universe for a startup artisan chocolatier, translating an "Old-World European" inspiration into a modern retail environment. The challenge was not just the initial launch, but the consistent evolution and management of the brand over a nine-year period. This required a holistic approach where every touchpoint—from the logo and packaging to the custom-designed furniture and retail displays—needed to reinforce a singular, luxurious brand promise.
The Execution
Serving as the primary creative lead for almost a decade, the work involved developing a scalable visual language applied to hundreds of unique assets. Key executions included a custom business system, comprehensive retail signage, and high-end packaging suites. Beyond traditional graphic design, the project expanded into industrial and interior design, including the conceptualization and detailing of bespoke chocolate display cases and specialized retail merchandisers. This long-term partnership ensured brand integrity as the company grew from a local boutique into a premier regional destination.
Serving as the primary creative lead for almost a decade, the work involved developing a scalable visual language applied to hundreds of unique assets. Key executions included a custom business system, comprehensive retail signage, and high-end packaging suites. Beyond traditional graphic design, the project expanded into industrial and interior design, including the conceptualization and detailing of bespoke chocolate display cases and specialized retail merchandisers. This long-term partnership ensured brand integrity as the company grew from a local boutique into a premier regional destination.
