Lead creative for Long John Silver’s national restaurants, my focus was on maintaining and advancing the brand's visual standards. During my time we established up-to-date visual standards and began a logo evolution. My day to day duties included seasonal promotions, new product promotion and directing all food photography.
Task: Brand Update- A brand refresh with new tagline, logo update, color, typography, iconography and language. Introductory promotion "Famous Fish Combos" included print, packaging, in-store art and P.O.P. all reflecting the new "Get Coastal" branding.
Task: Promotion to kick-off of the new "Treasure Chest" family meal. Design of the Treasure Chest package, F.S.I. and P.O.P. plus my idea for a "3D counter card" version of the Treasure Chest. The next promotion, "Alaskan Seafood Fest" included interchangeable proteins and graphic elements making it reusable for multiple future promotions.
Task: Design of scheduled promotions, specials, holiday offerings and new products. Included print, P.O.P. and occasionally a refresh of their trademarked promotion beverage cup, The Sea Cruiser..
Task: Starting with the existing logo (Left) update the design and propose possible evolution into future designs.
