Task: Brand Update- A brand refresh including logo evolution, color, typography, iconography, uniforms
and in-store art. As Lead Art Director for this client I designed all POP, print, direct
mail and directed all food photography.
and in-store art. As Lead Art Director for this client I designed all POP, print, direct
mail and directed all food photography.
Direct Mail and F.S.I.
Promotion specific embroidered Polos and T Shirts
Branding Elements and color palettes
Task: A new chocolatier, inspired by a trip to Italy, was opening a "chocolate lounge" and asked me to develop branding and a visual language. I was responsible for design of the logo, colors, typography, iconography, interior design, photography, as well as all packaging, pop, collateral, marketing, advertising, etc.
Business Card
T Shirts
Chocolate legend inserts
Task: Create a new brand for Kraft Food Service's newest coffee blend. Project included name brainstorming, logo design, signs, menus, photo direction, POP, sales collateral and trade ads.
Stand alone dispenser unit.
Prime sign
Sales packet
The complete program.
Task: Using the existing logo, develop a brand look that uniquely identifies the two facets of their business while simultaneously creating a consistent brand umbrella. A spherical text motif reminds the customer of all the services they offer, while still focusing the attention on one service.
Task: Build a brand, from just a name, no budget, no research. A simple, sophisticated European look for an overpriced cup of "other" brand coffee.
Task: Help a local veterinarian shift his grooming service to a new stand alone brand. Using purple monster fur for the main seating emphasized the name and contributed directly to the branding.
Task: Create 3 branded "On the shelf" marketing kits for all future locations. Design of the overall look and all accompanying materials for a Grand Opening, Everyday Marketing and B2B Campaigns.
Task: Design a modular menu board and signage system for the deli departments of all Green Acres Markets. Incorporate the existing brand look while lifting the functionality up to a new level.
